Tactics from one of the world's top comedians
Coming at you a day late.
Today’s piece takes 3 minutes to read and you can check last week’s on Apple weaponizing a narrative here.
Let’s make you a better storyteller…
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I saw Kevin Hart perform a few weeks back. He blew me away with his crowd control and ability to hit you with a gut-punch of an idea right after making you laugh for five straight minutes.
This sent me down the Kevin Hart rabbit hole. Here are two storytelling tactics he uses:
1/ Capture attention before you even start telling your story
Hart walks onto the stage with blinding lights and a baseball bat. It’s impossible to pay attention to anything else.
2/ Start with the opposite
When Kevin wants to hit you with one of those gut-punch ideas, the story starts with a joke. But when he wants to make you laugh, the story starts on a serious note.
The beginning of your story should be the opposite of the end. This creates a powerful 'story arc.'
Poll: I’ve debated doing deep dives on how specific brands and creatives use storytelling. Would you find that helpful?
How to Take Over the World is a fantastic podcast. Ben recorded a two-part series on one of the best storytellers ever, Walt Disney, and I've listened to it twice.
My friend Zain did a masterful curation of Donald Miller’s Building a StoryBrand.
Steve Jobs said:
“The most powerful person in the world is the storyteller.”
Legendary brands like Apple and Nike are built on storytelling.
Here's the simple 7 step framework to help you master storytelling:
— Zain Kahn (@heykahn)
Aug 22, 2022
One Rabbit Hole
“How to be funny” is a top Google search every year. This hour-long vid from Mark Normand walks you through a comedian’s mind when writing a joke.
I hope you enjoyed that.
The biggest compliment you can give me is bringing on a couple more friends as World Builders. I'll send you a curated list of frameworks and resources to become a better storyteller if you use your fancy, unique link below.
Talk next week,
P.s: If you want to get your brand in front of 24k creators, entrepreneurs, and storytellers, fill out this form.